Get ready to witness a revolution in professional cycling! EF Pro Cycling is on a mission to become the world’s best, and they’re not doing it alone. In a bold move, EF (Education First) is seeking a strategic partner to join forces and elevate the team to unprecedented heights. But here’s where it gets exciting: this isn’t just about sponsorship—it’s about building a legacy.
Announced on January 30, 2026, EF is offering the first-ever naming rights for EF Pro Cycling to a partner eager to shape the future of the sport alongside them. And this is the part most people miss: EF will remain the team’s owner and long-term anchor partner, maintaining its current investment level. The goal? To supercharge the team’s resources, compete with the biggest budgets in cycling, and accelerate their ambitions.
EF’s vision is crystal clear:
1. Win the Tour de France Femmes within three years.
2. Build the world’s leading development pathway in professional cycling.
3. Claim victory in both the men’s and women’s Tours de France within a decade—with riders groomed through the EF Pro Cycling system.
Team CEO Jonathan Vaughters puts it bluntly: ‘It’s rare in professional sport, and nearly unheard of in cycling, for an owner to commit long-term and still invite a partner purely to make the team stronger.’ EF’s move is a testament to their dedication to creating something extraordinary.
Founded in 2003 on the principle of trust, EF Pro Cycling has already notched up monumental wins—from Olympic medals to grand tour victories and even gravel racing triumphs like Unbound. Since EF acquired the team in 2017, they’ve seamlessly blended cycling’s global spirit with their mission of opening the world through education and cultural exchange.
But here’s the controversial question: Can a team truly dominate both men’s and women’s cycling while staying true to its values? EF believes so, and they’re inviting a like-minded brand to join them on this journey.
The team’s roster is stacked with talent, including Ben Healy, Magdeleine Vallieres, Kristen Faulkner, Richard Carapaz, and Neilson Powless—all signed to long-term contracts. Meanwhile, young riders are already making waves on the global stage, proving EF’s commitment to nurturing future stars.
Maria Norrman, EF Education First Global Chief of Staff and EF Pro Cycling President, sums it up: ‘This is a unique opportunity to partner with a global team and create lasting value that goes beyond traditional sponsorship.’
EF Pro Cycling’s success isn’t just on the bike. Their digital platform is one of the most engaged in the sport, consistently ranking among the top teams for social media impressions. According to Nielsen Analytics, they deliver one of the strongest returns on investment for title partners across professional sports.
What’s more, EF Pro Cycling’s partnerships with brands like EasyPost, Cannondale, Wahoo, and POC are a testament to their longevity and shared values. These aren’t just sponsors—they’re long-term believers in the team’s vision.
Jerome Bouchat, Nielsen Sports Commercial Director and Head of Cycling, highlights the opportunity: ‘EF Pro Cycling is perfectly positioned to capitalize on the growing cycling audience. They stand out by cultivating their unique image and offering powerful storytelling.’
So, here’s the big question: Are you ready to be part of cycling history? Join EF Pro Cycling as they embark on the next chapter of their 23-year legacy. Together, they’re not just building a team—they’re shaping the future of the sport.
Interested? Drop them a line at hello@efprocycling.com and be part of something extraordinary.
What do you think? Is EF’s approach the future of professional cycling, or is it too ambitious? Share your thoughts in the comments!
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